Design Process; Good Foundation Means Good Building!

Have you ever been on a time crouch to finish that latest commission and find yourself skipping the sketching process? Jumping up from thumbnail to concepts to full on detail sketches? If so, you may not be saving yourself as much time as you thought. By the time you start adding values, lines, and points, you will need to make so many edits that you might as well have finished the sketching process after all. Here's why;

The Thumbnail process is so important, because we have so many ideas running through our minds. The Customer does too! And what we may think is a good idea may not be what they think, and how do we filter out all the bad ideas? Thumbnailing is quick, simple, and effective way to lay out every possibility on the table and then slowly eliminate them one by one and picking the handful that are good. That way we bring the best options to the Customer for the best results. Thumbnail's help us to realize mistakes quickly, issues or problems we may run into at the get go. So we spend less time correcting it later and wasting time, and more time making a finished product! Thumbnail sketching is also a great way to test color and values, try various different colors and design to see what fits best with the Customer's brand. Do they want something that pops and screams LOOK AT ME? Or something more soft and welcoming? Do they want a beach look or a jungle? Thumbnails allow you to try as many colors as you desire until you find just the right combination, pick out the three best thumbnails with the three best color themes to show your Customer. Think of it like building a house, if the foundation is wrong when you put a wall, a window, and a roof it will be wrong too. If you don't fix it from the start, you will only create more work for yourself later on. So when your short on time do more thumbnails, more sketching, refine it, work it out, make sure its a good foundation. Then you can take less time in the finishing steps and have a more complete looking product that makes you and the Customer happy!

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