Simple Is Key; Communicate Design Simply

Often as artists we desire to be like those painters who can create real life looking paintings as if looking at a photo. And though goals and visions are always good to reach for its important to remember that not all art is complex. Don't underestimate the simplicity of design and how something so simple, so clean, so minimal, can also have a huge impact. Let me as you this, how often to you walk around the store and instead of reading the labels you just look at the brand's logo on the item you want? How often do you recognize logo's and know that's the one I want.

I challenge you, next time you go shopping for those Primsa color markers, check out the logos you see and note how simple or complex they are. Ask yourself, what draws me eye to them? What makes them stand out? Which ones make me want to turn away and which ones make me want to look closer? Some logo's are simply a advanced check mark yet everyone around the world knows what that logo means when they see it. Don't be afraid to go simple, simple can convey a single message very clearly and cleanly where anyone who looks at it knows what message that is. Complex is harder to understand for the every day person, it requires more thought and more of their time that you may not have. Where as a simple Logo can be glanced at for a second and then recognized easily. Don't underestimate the power of simplicity!

#inspiration #tips #logo #design #simple #simplicty